JiaJia was two when her family moved from Shanghai, China to Washington DC, and as the daughter of doctors she was expected to follow a career in science. But as a child, her favorite activities were visiting museums and making art at home – including creating her own website to display her art, which she did by teaching herself how to code.

It was not until her sophomore year at her beloved women’s college, Bryn Mawr, that JiaJia ‘came out’ as an art history major to her parents. By then, JiaJia was combining her major with classes in design, photography and IT, and learning how to fuse her love of art and technology. Fresh out of college, she was able to put her passion into practice with her ?rst job at the Jewish Museum of New York where she created their ?rst social media accounts and helped redesign their website. From there she went on to join the pioneering digital marketing team at the Guggenheim Museum, and then returned to be the ?rst ever Director of Digital at the Jewish Museum.

Today, JiaJia runs the ?rst agency dedicated to digital strategies for clients in the art world, from internet marketing, to social media strategy, digital advertising, SEO and website design. Her clients include museums, art galleries, arts organizations and individual artists.